6 Social Media Approaches to Engage Donors

August 18, 2017 12:00 AM
  • 6 Social Media Approaches to Engage Donors logo

Social media fundraising

Social media can help maximize fundraising. Through social media, communications can be made with images and videos which help get messages conveyed to target groups effectively. This serves an array of functions like conveying to donors what specifically their money will be used for, along with updates on achievements attained using the funds that have been raised. Such messages will reach a larger group of people, thereby creating a wider impact. 
According to reports, social media audiences for nonprofits has increased. With 23% growth on Facebook; 50% growth on Twitter; and a whopping 101% growth on Instagram, nonprofits have doubled their audiences in a single year.

Digital payments

With the onset of demonetization, payments through digital gateways are on a rise. Various systems are now available like credit/debit cards, e-wallets such as Tez, Paytm, Freecharge, UPI, RTGS, NEFT, IMPS, and USSD. It is just a matter of convenience for the user to donate through different channels. Accepting only cash or one mode of payment can make you lose out on potential donors.

Good stories

How effective is your nonprofit at connecting with your audience? Have you been able to kindle an interest in them to follow your campaign or cause?
Having a website and stating your mission goals isn’t enough, a compelling story that resonates with the audience makes a lot of difference. A good story can inspire millions of people thereby creating ripples of change. 

Visual content

There is no doubt that visual content is appealing to users more so with the speed of internet that technology has gifted us. On Facebook, visually appealing photos and compelling graphics receive up to 4 times more engagement (shares and likes). Tweets with images receive more clicks and 3 times more engagement (retweets and likes). Inspirational quotes, credible stats, infographics, images, and calls-to-action are some of the ways to engage your viewers.

Social media posting 101

How often should you post on social media? 
On Facebook, ideally 5-7 posts a week with stories, visually appealing photos, or infographics. Launch experiments to find out the posts gaining more readership and shares. Restrict the number of characters used in each post. 
On Twitter, post or retweet every two hours. You can use Buffer to schedule tweets. Visually compelling photos or infographics receive 3 times the engagement as compared to text tweets, the images need to be properly sized for Twitter. 
On Instagram, post or repost once a day. Use of hashtags specific to your cause and trending ones gather up to 3 times more followers.

Live broadcast your events

You can go live on Facebook, Instagram or Periscope as they are popular feeds from your mobile. While you are at it, you can also post photos in real-time with hashtags to increase the viewer base. It serves a channel for your viewers to witness the event live and see the impact visually.
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