Nonprofits have an organizational structure much like any other business organization but what they lack is the finances or tools needed to run the organization. It should be no surprise that most of the nonprofits operate on a shoestring budget, which makes it difficult for them to stay up-to-date with digital marketing trends. This is why every nonprofit should make it a priority to utilize the cost effective, modern applications in the market for nonprofits to utilize.
Consumer behaviorism is the key focus and it has taken a turn over the years, every organization is figuring out how to make use of the latest technology in every department, to make the workflow process faster and improve reach to the prospective users. It is no different for nonprofits. Technology is transforming the nonprofit sector in every way, from engaging supporters to their favorite nonprofits, organizing fundraisers, marketing and analysing information.
Like any other organisation, a nonprofit needs tools to help manage workflow, improve productivity and analyse key organizational data. When an organization is tackling social issues with limited resources, investment in tech needs to be effective, easy to use, and worth the investment. For cause-driven companies and nonprofits, purchasing corporate technology products and hiring an IT team to manage them is often out of reach, it is cumbersome for an organization that is on a big mission. Tools might not save the world on their own, but they can empower and assist the team in executing their own goals faster, better and more affordable than ever before.
The first step is to adapt the team and organization to let go of the old way of doing things. There are many activities that slow down the organization such as unorganized spreadsheets with lists of donor details, data collected on hardcopies, poor communication among teammates etc. Technology can help through its introduction into relevant activities starting with daily operations.
Mobile communication is an essential part of nonprofit’s engagement with its supporters and expansion in the reach of the organization. The percentage of emails being read on mobile devices has increased substantially and it is steadily becoming the platform of choice for communication and computation as it can be used on-the-go unlike desktops.
Data is the most valued resource in any nonprofit organization. The amount of data being collected is ever increasing with the additional web, social, and interaction data now being gathered by organizations. A large quantity of data mandates us to shift our focus from collecting to analyzing. Nonprofits can use this data to understand what communication channels are most effective, how to crowdfund better, how to effectively facilitate events or peer-to-peer fundraising, how to increase recurring giving, etc. Data analytics helps in understanding where other nonprofits are successful, how individuals respond to different communication channels and the like.
Social networking websites and apps are the tools which are being extensively used for communication with stakeholders and will become more pervasive for business and personal use. Facebook, LinkedIn, Instagram, Twitter etc provide a wide network of potential donors, volunteers, members, alumni, patrons, supporters, etc. to organize campaigns and reach out to people who otherwise wouldn’t have known about the event or NPO.