Non-Governmental Organisations (NGOs) and Nonprofits spend a lot of time doing good work, coordinating volunteers, and raising money. It is obvious that implementing various activities within the organization will require piles of paperwork, unpredictable expenses, ineffective use of time and more. There exists a real need to implement an effective marketing strategy to reach a wide range of donors and volunteers. Creating a presence for your NGO/NPO on the internet can offer some unique advantages in this regard.
A website adds value to your Nonprofit by creating immediacy, community expansion & interactivity, searchability, effective administrative activities etc. It also assists in raising money, mobilizing volunteers, conducting events, awareness programs and sharing success stories.
Operating with limited funds, NGOs may question how viable it would be to design a website. There are plenty of free online tools which assist a normal user in building a website within minutes. Here we talk about one such option to build a website free of cost!
Visit the official website of WIX, for this either you can google it or type www.wix.com
Now, if you are new to WIX, then sign-up. Otherwise, log-in with the credentials to get started with the website
Next, tap on the button "Create Your Website" to start designing the website as per your requirement
Choose the option for "What kind of website do you want to create?", the best option for an NGO/NPO is 'Other'
And WIX lets the Artificial Design intelligence (ADI) to create the website for you. So, Click on 'Start now' button
Next, WIX will ask you the following questions to understand your requirement for creating the website
'Where is your business located?' Enter the address of your NGO/NPO in the space provided
'What is the name of your website or business?' Provide the name of your NGO/NPO
'Does your website need any of the following features?' Select options 'Get subscribers' and 'Create a blog' which are generally required for an NGO site.
'What do you want to create a website for?' Here the best answer is 'Non-Profit Organization'
Thereupon, WIX will locate your NGO based on the details given, if it doesn't find it, then skip the process and add the details yourself.
Build a profile of your NGO/NPO by giving a phone number, address and uploading a logo.
On Tapping ‘Next’ it prompts you to visit the page where you need to select the template. Here you can also pick the color palette for your website.
After selecting the template and palette, click on the 'Create My Website' button
As a result, ADI will help you to build the website automatically based on the details provided.
The website is ready now! You can simply preview and publish the new website.
Images Source: WIX