Create Social Impact with Whatsapp Business App

February 14, 2018 12:00 AM
  • Create Social Impact with Whatsapp Business App logo

The world's most popular Facebook-owned messaging app, Whatsapp has officially launched the Whatsapp Business app. It is a separate app built and deployed through app store which aims to expand its business reach. In the meantime, the app was released in a few countries and it is expected to roll out across the globe in coming weeks.

Whatsapp business app aims to make it simpler for companies to connect with their customers. For 1.3 billion Whatsapp users around the world, it is now easy to chat directly with their choice of business. Non-profit organizations (NPOs) /Non-governmental organizations (NGOs) can also make their presence on the Whatsapp business app to reach out to beneficiaries, donors, volunteers and other stakeholders.

The Business app has a suite of features that make it useful for NPOs/NGOs - including:

  • the ability to get a verified organization profile 
  • to communicate with their stakeholders, especially donors
  • to set up frequently asked questions
  • enable a quick reply feature
  • desktop support feature helps to create an effective interaction with the users

The Whatsapp for Business app can be downloaded by various businesses and organizations from app stores, whereas for normal users, the customer side support will cram into the existing Whatsapp app. 

Here's how the Whatsapp business app can be leveraged by NGOs/NPOs to further their initiative:

Build trust with an organization profile

Just like a Facebook page, one can create a profile on the Whatsapp business app. This will help people find valuable information like the name of the organization, website, location, phone number, and more. As a result, the organization profile will build trust among potential donors and give them more reason to donate to your NGO.

Source: Whatsapp

Make use of messaging tools

Whatsapp's new app will give you the most effective and responsive messaging tool to interact with different users. The messaging tools are advanced and can be automated as per your requirement. There is an option called 'quick replies' which lets you message more and work less. This feature will save and reuse the messages frequently send so you can answer common questions in no time.

Source: Whatsapp

Source: Whatsapp

Run Whatsapp business app from PC

It is best for any organization to run the applications on PC rather than mobile devices. For this reason, the Whatsapp business web lets organizations run on any browsers on their computers. This will help organizations respond more efficiently and quickly.

Other useful features

One can use the Whatsapp business app with the organization's landline number making it convenient for organisers and easy to connect to the public. To use the landline number one has to choose 'call me' at the time of verification process.

The app also helps organization with message insights, helping them access important metrics such as how many messages are sent, received, and delivered.

Source: Whatsapp

As the Whatsapp business app is built on top of the Whatsapp messenger app, it includes all the features messenger app rely on such as the ability to send multimedia, free call, group chat and more.

Lastly, the organization has control over the messages and can easily take action on spam reports.

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