Fundraising and communications are two core functions of every nonprofit organization (NPOs). Unlike their counterparts in sectors like retail, real estate, and healthcare who have embraced mobile applications in the wake of the industry-wide digital shift, some nonprofits continue to keep away from adopting digital technology and mobile apps based solutions due to certain assumptions and apprehensions.
NPOs have started pursuing quality development services for building iOS apps. In this article, we explore the top four benefits of iOS app development for nonprofit organizations.
Apple has now authorized the use of Apple Pay for creating iOS based fundraising applications and for accepting donations. The company lifted its seven-year-old ban on fundraising apps an year ago. This poses a great opportunity for fundraising organizations to reach out to a global audience while ensuring the success of their non-for-profit campaigns.
According to a comScore Global Mobile Report 2017, mobile applications account for 80 percent of the total mobile time spent by smartphone users around the world. iOS has a massive user base in countries like India and is soon to cross 10 million users here. NPOs in India can now look to building an iOS app of their own.
Artificial Intelligence (AI) and chatbots are trending technologies. Many enterprises have incorporated chatbots into their existing apps and systems to drive and improve user engagement on iOS devices. Apple now provides more chatbot options than ever before. From the ready-to-use chatbots such as Facebook Messenger bot, Chatterbot, Telegram bot, Luka, Virtual Talk, and many others, NPOs can choose the one that suits their business requirements and integrate it with their respective iOS application.
Leveraging proprietary apps (apps like Siri, Maps, and Messages) enable NPOs to deliver more native app experiences to their volunteers and donors. iOS apps such as Apple Pay and Spotlight further enhance the user experience ensuring a greater engagement ratio.