Digital Technology is booming in the 21st Century! The look and feel of digital property (be it a website or an app) is now treated as an element which is as important as its functionalities. In this regard, UI (User Interface) and UX (User Experience Design) play an important role in garnering users and providing them with better usage experience.
UI and UX are two fundamental models of Human-Computer Interaction. UI is associated with the process of developing and presenting the design in a more simplistic, consistent and easily responsive way for the end-users. It is that step in design, where the ease of use and attractiveness of the digital platform are attended to.
UX on the other hand, does not have a comprehensive definition. It is easily deductible that the purpose of UX is to enhance and improve users’ experience visiting a digital platform, motivating them to return/ promote the digital platform within their circles. The purpose of UX is to wireframe any design or application from a user’s perspective, ie, to create a user-centric digital model of elements.
UI/UX plays a very crucial role in determining the success of an application among users since it deals with how the user interacts with a digital product and their journey throughout usage. Making this journey pleasant for the user and making it easy for them to use the application is a must for any digital product there is. Eg. Rotary International developed a visually appealing and customer-centric website that relays the best elements of UI and UX.
For NPOs, a beautiful usage experience with quick call-to-actions and easy navigation could increase stakeholder involvement. For example, a well designed NPO site which highlights its cause, has a theme and donate button backed by stories of impact could motivate donors to donate as opposed to a bland site that states its purpose and offers a donate button. While any digital presence would yield fruit for an NPO, a well-designed one could fetch better results.
Once a suitable UI is designed, the design team also needs to ensure that it is suitable for the intended audience. This can be achieved by way of user testing.
For UI, one has to focus and work on Visual App Design and Prototype. The main targets here would need to be-
Structured Information manifold
Loading time optimization
Enhanced and Interactive visuals
For UX, the main focus would need to be placed on the audience and the actionable results derived from research.
Wireframing the UI design and structure for elevating a positive effect.
Feedback support and user complaints can be added for getting better results and inputs.
Build and improve one's product and brand.
Helps in sequencing your products in regards to maximum Customer Satisfaction
User acceptance and adoption for message and product.
The stats below are evidence to why UI/UX deliverables are important -
74% of people are likely to return to a website if it is optimized for mobile.
52% of online users say that loading a page quickly makes them loyal to a site.
70% of online businesses die down because of bad usability.
Hence, it can be deduced that UI/UX on a website or mobile application contributes to its success. It is an important step for any developer to consider, be it for an online business or running an NGO/NPO.