Using Free Google Forms for Small-scale Surveys

February 16, 2018 12:00 AM
  • Using Free Google Forms for Small-scale Surveys

Surveys help Non-Governmental Organizations (NGO) in collecting information for better decision making. Before the advent of the internet, NGOs world over used to depend on paper-based surveys resulting in manual data entry. This normally presented itself a task with frequent challenges like lost data, incorrect entry, high labor cost, low reach and wrong interpretation of collected data due to manual tally. Even today, despite the rapid progress of digitization, there are NGOs that resort to paper-based surveys and manual data entry.

In this article, we focus on small-scale surveys where the survey is created to target sample number of people. Amongst other tools, Google Forms is unique, free and simple, and provides unlimited space for unlimited surveys. Google Forms also has a simple user interface to create the form or Questionnaire. After collecting the data sample group, it even aids in the data representation. This tool can be accessed via mobile and web which could help NGOs reach a larger audience.

Here's the step-by-step procedure to create a small-scale survey using Google Form:

Source: Google Forms

Things to be noted before creating the form

  • Be ready with the background work needed for the survey like topic, target audience etc. before preparing the Questionnaire.

  • The NGO should have a google account to use the Google Forms and if there is no google account, try to create one.

Getting started on Google Forms

  • Open browser and visit Google Forms

  • Click on 'Go To Google Forms' button and it asks for login using Google credentials

  • Fill the credential and submit to visit the home page of Google Forms

  • Under the 'Start a new form' the 'Blank' option can be seen, click on it to start your NGOs first Google survey

Source: Google Forms

Getting Started:

  • First, add the title and description of the survey - This title and description should help your audience understand the requirement and motivate them to partake. It is advisable to give a simple and catchy title, whereas description should contain an introduction, vision, goals etc.

Source: Google Forms

  • Next, add questions to the survey form - One can add an unlimited number of questions in different forms based on requirement. There are multiple answer submission formats that can help in getting the correct input from targeted audience. The different input formats are: Short answer text, Paragraph, Multiple choices, Checkboxes, Dropdown, File uploads, Video uploads, Image uploads, Date, Time etc.


Source: Google Forms

  • Now the color palette or a background image can be chosen for the survey template and previewed before clicking on 'Send' button. Once 'send' button is clicked on, the form is online and accessible to the survey audience.

Source: Google Forms

  • Finally, you can look into the responses where the inputs and insights of the audience responses are displayed.

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