Why do NPOs require a digital presence?

September 11, 2019 12:00 AM
  • NPOs require technology tools for digital presence image

People across the world are using the internet for information and services. According to latest reports, 56.1% of the world population and  81% of the developed world population has access to the internet. Web and social media platforms have become popular in no time due to their capacity of taking services to the people quickly. It is easily deductible that even nonprofits can benefit from using the web for various purposes surrounding its operations. 

Tools for digital presence

Having a strong web presence can help nonprofits in many ways. An ideal good start to this would be to invest on setting up a website. Updating your efforts, showcasing your services, publishing case-studies on your website etc can help in capturing the attention of the potential user group. Contrary to popular opinion, it really is not that difficult to build and get started with a website. It can be seen as a simple effort that can reap innumerable benefits for your nonprofit. 

Next, investing time and effort into online marketing could help in engaging with donors and other targeted users. Nonprofits tend to stay off of online marketing with the assumption that they may be wasting efforts as no benefits would come with their limited budgets for the activity. The fact of the matter is, there are plenty of free ad grants that help nonprofits get their deserving visibility. Below are a couple of options that can be considered by a nonprofit:

  1. Google free advertising for nonprofits

  2. Bing ads for nonprofits

Another alternative to reach a wide range of audiences with limited budgets is through social media platforms. There are social media tools that can help nonprofits reach a large group of people quickly and cost-effectively. Most mainstream social media channels also support charitable organizations in asking its users for donations. Social media messaging can also help in engaging with supporters and in retaining the attention of focus groups. 

Click here to read an article on Facebook’s ‘Workplace for good’. 

Ways in which a digital presence can help nonprofits

Nonprofits can truly benefit from an online presence. The advantage of using digital marketing tools is that a wide variety of actions like running ads, engagement generation etc; can be performed with fairly limited budgets. Below are some ways in which a digital presence can help nonprofits.

  1. Having a presence through digital tools are likely to increase donations

  2. It becomes simpler for a nonprofit to ask for donations through digital platforms, and easier for donors to donate.

  3. Helps connect target groups like beneficiaries, volunteers, donors and other stakeholders

  4. Presence online is considered a benchmark of trustworthiness by many (through testimonials, reviews etc that can be found online)

  5. Organizations can use online tools to tell stories of impact and inspire others

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